Expertise includes among others:

Mariza’s commercial leadership at Enjins focuses on enabling data-driven growth for climate tech startups, scale-ups, and enterprise clients through customized AI solutions. Her expertise to date includes:

• Commercializing AI solutions in Energy, Climate Tech, and Mobility: Developed and executed new market entry strategies, product launches, and scalable go-to-market models for B2B and B2B2C digital products, including AI-based pricing and forecasting tools
• Product-market fit & value proposition design: Led clients through discovery and validation sprints to align machine learning solutions with business goals and customer pain points, ensuring impact and scalability
• Leadership in cross-functional & global teams: Managed commercial, product, and tech teams across Europe, Asia, and the Americas—instilling a customer-first mindset, agility, and growth culture
• Enablement of AI engineering & data teams: Designed operating models and capability frameworks to equip data and engineering teams for success in delivering high-value AI solutions

Background: 10+ years of global experience across consulting, energy, mobility, and tech. Most recently, Mariza was a Senior Consultant at McKinsey & Company, advising C-level executives on growth, pricing, and sales strategy, particularly within the European industrial and tech sectors. Prior to that, she held product leadership and commercial roles at Shell, where she led the global pricing product function, built digital tools leveraging machine learning, and scaled new B2B products across markets. Mariza holds an MA in Psychology, Business & Statistics from the University of Glasgow and is a certified Scrum Product Owner.

Why Enjins? “I joined Enjins because I’m passionate about scaling purposeful AI solutions in climate tech and beyond. I believe that ‘it’s never just tech’—the best AI only creates impact if it actually works, gets used, and delivers real value. At Enjins, we build solutions that go live and make a difference, combining strong engineering with a deep understanding of what truly matters to our clients.”