CtrlChain connects shippers and carriers, aiming to optimize logistics efficiency by maximizing resource use and minimizing environmental impact (empty return trips). Together we build the foundation of their AI capabilities.
<12 months
built a scalable data, analytics, and ML capability.

The Challenge

CtrlChain’s ambition to use ML for smarter matching was blocked by the fundamental challenge of building an AI capability from scratch: 

  • Missing Foundation: No scalable data platform existed to gather and utilize historic operational data.
  • Strategy Gap: Lack of clarity on which use cases to prioritize first (e.g., pricing vs. recommendation)
  • Talent/Team: Undefined hiring needs for the required data, analytics, and ML engineering skills.

Our Approach

Following an Design Sprint, Enjins co-developed a future-proof Data Analytics Platform alongside the first high-value use case: FTL Spot Pricing. This approach ensured: 

  • Prioritization: Focused on the achievable, high-impact FTL Spot Price Model to build foundations first.
  • Architecture: Designed a platform (3-layered schema) to scale easily on data volume and streamline analytics for ML deployment (microservices). 
  • Team Building: Defined and supported the hiring plan (Data Engineer, Analytics Engineer) to ensure internal ownership and long-term capability.
"This collaborative effort... has proven as a robust initiative to minimize wastage within the logistics sector."
Rick van Elk
VP Technology at CrtlChain
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